Hilton Fold Lane Development – Wellbeing Village, Middleton
This exciting new development with our client Wellbeing Places will provide 80 new riverside homes of varying size and accompanying new public realm, all of which are designed and placed to improve health and wellbeing outcomes and attract a diverse demographic.
Summary
Client: Wellbeing Places Ltd
Sector: Housing
Services: Development & Project Management
Design Team: Frank Shaw Architects, Enzygo, Adept, TPS and D5
Innovative residential development
The vision for Wellbeing Places Village is to promote regeneration in the Middleton ‘Railway Corridor’ through the provision of an innovative residential development that also helps to improve personal wellbeing, reduce isolation and loneliness and address the acute shortage of “decent” homes.
Middleton is in the upper decile for risk of loneliness as well as on the index of multiple deprivation (which includes health and disability) and fuel poverty. This wonderful site is the former location of historic Middleton Dale Mill and is adjacent to the River Irk.
Diverse Housing Types and Public Gardens
The proposed development will deliver 80 homes of various types and sizes and a generous area of public gardens and walkways, all of which are designed and placed to improve health and wellbeing outcomes and attract a diverse demographic. The dwelling types vary from dual aspect flexible 1, 2 and 3 bed apartments to single aspect 1 bed apartments and 4 bed town houses.
The proposals have been determined by research into local demand which highlights a growing shortage of private rented sector housing in most parts of the town. Research also shows a high requirement for suitable accommodation for older people; people of working age with long term health issues and disabilities; and those with disabilities. The proposed homes are of high quality and are both accessible and flexible in their design and suitable for a broad variety of users.
Customer retention is the key
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What are the most relevant factors to consider?
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Don’t overspend on growth marketing without good retention rates
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What’s the ideal customer retention rate?
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Next steps to increase your customer retention
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